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Once you鈥檝e decided on a pricing strategy, it鈥檚 time to get into implementation by making sure each product is shipping-ready, and that starts with adding accurate weights.

Have Weights Updated on all Products

You must keep up-to-date weights on all of your products to help customers see accurate shipping costs during cart checkout.

Market Shipping Prices and Options to Customers 

The most asked questions when it comes to shopping online around the holiday season is, 鈥淗ow much will the shipping cost?鈥� Along with that question and equally important is, 鈥淲ill my order get here in time?鈥� 

It鈥檚 essential to over-communicate these answers with customers. You want to clearly let your customers know the time and day cutoff to place their orders, so they arrive before the holiday. For example, send a marketing email through saying, 鈥淥rder your gifts before November 2nd at 3 pm EST to ensure arrival by American Thanksgiving.鈥�

 Here are a few additional ways to get information out to customers: 

• Add a popup on your website to make sure shoppers are aware of holiday shipping times and dates
• Add a banner promoting shipping prices, options and times to your store
• Add a stock image or animation to communicate all shipping times
• Share your holiday shipping information on social media
• Send an email reminder to everyone on your client list, including everyone who has abandoned their cart, informing them on the last day they can expect a purchase to arrive before the holidays
• Don鈥檛 forget to update your FAQ page on the most common holiday shipping questions

Optimize your return policy

that 67% of eCommerce buyers will check your return policy before buying. When it comes to gearing up for the busy season, you鈥檒l want to pay specific attention to return shipping costs. 

There are three main ways you can handle the cost of return shipping:

1. Your customer pays for the return shipping
2. Your company pays for returning shipping
3. A combination of the two

You will find the best way to handle the price of return shipping is to better understand your margins, as well as the expected return rate. Carrier return rates can be higher during the busy holiday season. Whichever way you choose to handle the price of return shipping, make sure you properly communicate your return shipping policy as clearly as possible. 

Stay tuned next week for part 3 of our 3 part 鈥楩all Holiday Fulfillment Guide.鈥� We will be looking at how to create an exceptional unboxing experience.