One of the primary reasons behind the popularity of online shopping is its convenience. Shopping online is quicker and easier than visiting conventional stores. It gives customers more time to compare products and get it delivered the very next day. However, the customer shopping experience can make or break an eCommerce business. Customers demand a quick, safe and hassle-free shopping experience, and your eCommerce payment system must stand up to the challenge.
Payment Systems For Your eCommerce Store
Online retailers must choose a secure and reliable eCommerce payment system for their website.
There are typically three main parties involved in an online financial transaction; the eCommerce store, the customer and the bank.
Once a customer places an order, they enter their credit card number which will only be accessible to the bank. After verifying the customer鈥檚 credit card details, the bank authorizes the payment and then transfers the payment to the customer鈥檚 account. In case payment is denied, the transaction can鈥檛 be completed and the customer鈥檚 order will be cancelled.
Features of Online Payment Systems
What is the best payment system for your e-commerce site? Here are a few important features to consider when developing a payment system:
Login
Give your customers the option to access your website from multiple sources, including social media profiles. Offering customers multiple login options will make the payment process a lot faster and easier.
Security
Customers want to know their personal information is safe and sound on your website. As a result, your e-commerce website must have an SSL certificate.
An SSL certificate is a security tool for protecting personal and financial information (credit card) of online shoppers. It makes sure that the information passed between a server and a browser remains private.
If you鈥檙e not using an SSL certificate, your customers鈥� personal information is at risk. Online shoppers won鈥檛 feel safe shopping on your website.
Credit Card Logos
Add credit card logos to your website. This will give your customers peace of mind that your website is secure.
Place the logos in a prominent place on the website, such as near the shopping cart or the checkout icon.
Cloud Software
Finally, invest in a cloud-based solution to manage your e-commerce inventory and payment systems. Cloud technology stores customers鈥� data in a secure center. In addition, cloud offers e-commerce owners real-time access to financial data.
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