Share this
17 Best Ecommerce Platforms of 2025
by Rin Mosher on Apr. 17, 2025

A successful online store starts with the right foundation – and for ecommerce businesses, that foundation is their website vendor. The best ecommerce platforms make it easy to launch, manage, and scale a store while connecting with customers across social media and other online channels. But with so many options and so much conflicting advice, choosing the right one isn’t always straightforward.
The challenge lies in getting a clear picture of available options. In this article, we provide an in-depth overview of the 17 best ecommerce platforms online today, with summaries of specific features, pricing models, customer support, and everything else you need to know before signing up for an account.
What Is an Ecommerce Platform?
An ecommerce platform is a type of software designed to facilitate purchases online. Businesses use it to build digital storefronts that serve as a place for customers to browse, purchase, and coordinate delivery for physical and sometimes digital goods.
The typical ecommerce platform includes features like:
- Product Catalog: Pages listing categories of individual products.
- Product Pages: Pages containing details on specific product attributes, shipping information, returns policies, and configuration options.
- Transaction Gateways: Point-of-sale (POS) functionality in a checkout or client invoicing portal.
Ecommerce Platform vs. Ecommerce Marketplace: What’s the Difference?
It’s important not to confuse ecommerce platforms with ecommerce marketplaces. Although similar, the two stand as separate tools that can be separately or jointly used for online sales.
Ecommerce platforms support owned online stores, which usually form the basis of a business’ digital commerce infrastructure. SaaS vendors such as Shopify and X-Cart provide the tools necessary to build a proper website, connect it to preferred order management, ecommerce fulfillment, and customer service systems, and direct potential buyers to the digital storefront from various places across the internet.
Ecommerce marketplaces work like virtual versions of the traditional kind. Businesses sign up to list and sell items alongside one another in a shared environment managed by a third party, with Amazon and eBay being just a couple of well-known examples. The website or app maintains its own customer base, merchant policies, and payment gateway, usually in addition to built-in brand profile and product organization features.
A newer type of sales channel, social commerce platforms, function under a similar model. The main difference is that their ecommerce marketplaces are tied to a preexisting social media network. Facebook Shops, Instagram Shopping, and Pinterest Shopping allow everyday users to discover and purchase products as part of their content consumption experience.
17 Best Ecommerce Platforms of 2025
Now onto our list of names – what ecommerce platforms are available to brands today? More importantly, which are the best? There's no single answer. But reviewing the features, pros, cons, and ratings in this breakdown should help you find the right match for your business.
1. Shopify
Shopify is a cloud-based, all-in-one ecommerce platform offering everything from web hosting to point-of-sale (POS) tools. Key features include customizable themes, an expansive app marketplace, built-in payment processing, and multichannel selling across marketplaces and social platforms. Shopify also provides advanced analytics, inventory syncing, and enterprise tools under its Shopify Plus plan.
Core Shopify Features
Supports B2B/Wholesale |
Omnichannel Integrations (Social Commerce Platforms, Marketplaces) |
24/7 Customer Service |
Mobile App |
Hosting Plans Available |
SSL Certificate |
Free Trial |
✔️
|
✔️
|
✔️
|
✔️
|
✔️
|
✔️
|
✔️
|
Shopify Account Plans
Basic ($39/month)
Shopify ($105/month)
Advanced ($399/month)
Plus ($2,300-$2,500/month)
Shopify Pros and Cons
Standout Features:
- Well-known, trusted name backed by partners and resources around the world
- Plug-and-play online stores require little upfront tech knowledge
- Self-sufficient platform includes hosting
- Advanced sales tax and shipping settings
Drawbacks:
- Merchants must pay processing fees
- Few content management and marketing tools relative to ecommerce functionalities
- Relatively high monthly costs
- Some users report difficulty migrating to another platform
Who Is Shopify Best for?
Shopify is a reliable choice for fast-growing businesses that prioritize ease of use, speed to market, and access to a vast partner ecosystem. While its out-of-the-box functionality is strong, more sophisticated needs may require additional apps or custom development. Shopify pricing is also relatively high, making this ecommerce platform potentially too expensive for early-stage companies.
Shopify Reviews
Trustpilot: 1.3/5 (3,108)
G2: 4.4/5 (4,633)
2. BigCommerce
BigCommerce has solutions for enterprises and small businesses of all kinds. Thousands use its platform to facilitate online sales, whether solely DTC, B2B, or both. The company’s MACH certification – a credential verifying microservices-based, API-first, cloud-native SaaS technology – promises peace of mind to store owners wary of digital threats.
Beyond foundational website building and management tools, customers can take advantage of sophisticated support through additional services like implementation project management, data migration, and data optimization.
and value: 99.99% site uptime, a less than two-minute average inquiry wait time, plus the capacity to handle over 20 million product variants and two million product SKUs.
Core BigCommerce Features
Supports B2B/Wholesale |
Omnichannel Integrations (Social Commerce Platforms, Marketplaces) |
24/7 Customer Service |
Mobile App |
Hosting Plans Available |
SSL Certificate |
Free Trial |
✔️
|
✔️
|
✔️
|
✔️
|
✔️
|
✔️
|
✔️
|
BigCommerce Account Plans
Standard ($39/month)
Plus ($105/month)
Pro ($399/month)
BigCommerce Pros and Cons
Standout Features:
- Offer coupons, discounts, and gift cards
- Customer grouping and segmentation tools
- MACH certification provides peace of mind
- Scale-based payment structure decreases in cost with business growth
- No third-party payment gateway fees
Drawbacks:
- Limited design and SEO capabilities
- Reported lack of transparency when it comes to service charges
- Prices have historically increased within a short period of time
- Account options and payment plans are confusing
- Some customers have experienced trouble canceling their accounts and obtaining invoices
Who Is BigCommerce Best for?
BigCommerce is best suited for businesses that don’t want to limit themselves in terms of which avenues of ecommerce they pursue. The diversity of the platform’s solutions means not having to change or add service providers as operations expand.
BigCommerce Reviews
TrustPillot: 1.3/5 stars (435)
G2: 4.2/5 stars (452)
3. WooCommerce
WooCommerce is an open-source plugin offering ecommerce capabilities to millions of sites worldwide. Setup is a bit different; rather than manage everything, WooCommerce only provides the tools needed to build and run an online store. Businesses still need to choose a hosting provider, of which there are currently six: WordPress, WordPress VIP, Nexcess, Pressable, Bluehost, and SiteGround. WooCommerce’s developer-first model gives users full control over design and infrastructure, with a marketplace for both free and paid add-ons.
Core WooCommerce Features
Supports B2B/Wholesale |
Omnichannel Integrations (Social Commerce Platforms, Marketplaces) |
24/7 Customer Service |
Mobile App |
Hosting Plans Available |
SSL Certificate |
Free Trial |
✔️ (Separate extension) |
✔️
|
|
✔️
|
✔️
|
✔️
|
✔️
|
WooCommerce Account Plans
Varies depending on site configuration and hosting
WooCommerce Pros and Cons
Standout Features:
- No-code customization interface works for users of all tech skill levels
- On-the-go access via mobile app
- Built-in marketing tools and multi-channel solutions
- Partnerships with business service providers specializing in development, legal documentation, banking, credit monitoring, subscriptions, and more
Drawbacks:
- Limited choice of site themes
- Self-arranged hosting complexifies site management
- Multiple extensions mean more potential disconnections
- Reportedly simplistic database architecture is hard to scale
Who Is WooCommerce Best for?
WooCommerce is well-suited for businesses with technical expertise or development support. Its open-source model appeals to brands that need granular control over store functionality and want to avoid vendor lock-in, even if it means managing hosting and updates independently.
WooCommerce Reviews
Trustpilot: 2/5 stars (109)
Trustradius: 7.7/10 stars (263)
4. Salesforce Commerce Cloud
Salesforce Commerce Cloud offers DTC and B2B ecommerce solutions alongside a proprietary built-in CRM platform. Major brands like YETI use Salesforce’s digital storefronts, customer acquisition and loyalty tools, reporting and insights dashboards, order management interface, payment processing system, and embedded apps to serve diverse customers around the world.
The broader Salesforce catalog includes numerous other tools that can be used for both online and offline business operations. Select plans even allow for the creation of custom Progressive Web Apps (PWAs).
Core Salesforce Commerce Cloud Features
Supports B2B/Wholesale |
Omnichannel Integrations (Social Commerce Platforms, Marketplaces) |
24/7 Customer Service |
Mobile App |
Hosting Plans Available |
SSL Certificate |
Free Trial |
✔️
|
✔️
|
✔️
|
✔️
|
✔️
|
✔️
|
✔️
|
Salesforce Commerce Cloud Account Plans
Starter ($25 per user/month)
Pro ($100 per user/month)
Pay-As-You-Go (1% gross merchandise value/month)
Commerce Cloud Advanced (2% gross merchandise value/month)
Commerce Cloud B2C Premium (Custom rates)
Salesforce Commerce Cloud Pros and Cons
Standout Features:
- Increasing incorporation of time and resource-saving AI tools
- 99.99% historical uptime
- Comprehensive visibility and control over every touchpoint in the customer journey
- Very scalable infrastructure trusted by major companies
Drawbacks:
- Enterprise-grade solutions come with enterprise-level costs
- Complex ongoing management needs
- Reports of unresponsive customer service
- Customization can be difficult without in-house, platform-specific expertise
Who Is Salesforce Commerce Cloud Best for?
Commerce Cloud fits organizations already embedded in the Salesforce ecosystem or those needing a fully integrated, enterprise-grade solution. It’s ideal for businesses that require real-time customer data, advanced AI tools, and global selling infrastructure.
Salesforce Commerce Cloud Reviews
G2: 4.3/5 (450)
Gartner: 4.3/5 (11)
5. Magento
Magento, now known as Adobe Commerce, is a feature-rich, open-source ecommerce solution that first launched in 2008. It includes AI-powered content tools, integrated B2B and B2C support, native A/B testing, and multi-channel inventory management. Its PHP-based distributed architecture can scale to support millions of SKUs and hundreds of thousands of transactions per hour.
Core Magento Features
Supports B2B/Wholesale |
Omnichannel Integrations (Social Commerce Platforms, Marketplaces) |
24/7 Customer Service |
Mobile App |
Hosting Plans Available |
SSL Certificate |
Free Trial |
✔️
|
✔️
|
✔️
|
✔️
|
✔️
|
✔️ (Magento Open Source) |
Magento Account Plans
Adobe Commerce as a Cloud Service (Inquire for pricing)
Adobe Commerce on Cloud (Inquire for pricing)
Adobe Commerce Optimizer (Inquire for pricing)
Magento Pros and Cons
Standout Features:
- Cloud-native platform extends wherever business operations go
- Generative AI-powered tools simplify content creation and catalog configuration
- Prebuilt storefront components make getting up and running easy
- Can seamlessly integrate with the broader Adobe ecosystem of products and services
Drawbacks:
- Relatively steep learning curve
- Expensive costs due to platform complexity and ongoing maintenance needs; you’ll likely need to pay for plugin support and Magento development services
- Frequent updates and security patches required
- Customizations and extensions can slow site speed
Who Is Magento Best for?
Magento is designed for technically advanced businesses that demand customization and control. It’s particularly effective for companies that operate complex supply chains, require global scalability, or manage multiple storefronts.
Magento Reviews
G2: 4.1/5 (243)
Trustpilot: 2.3/5 (19)
6. PrestaShop
PrestaShop is an open-source ecommerce solution with over 300,000 active stores worldwide. It is especially popular in European and Latin American markets and also among developers. The platform supports multilingual and multi-currency transactions and offers a large library of modules for added functionality.
Core PrestaShop Features
Supports B2B/Wholesale |
Omnichannel Integrations (Social Commerce Platforms, Marketplaces) |
24/7 Customer Service |
Mobile App |
Hosting Plans Available |
SSL Certificate |
Free Trial |
✔️
|
✔️
|
|
✔️
|
✔️
|
✔️
|
✔️
|
PrestaShop Account Plans
Classic (Free)
Hosted (Starts at €24/month, or approximately $27 USD)
Enterprise (Inquire for pricing)
PrestaShop Pros and Cons
Standout Features:
- Easy to get support from large, engaged community of co-creators and contributors
- Very accessible and customizable
- Works with all major payment services
- Support for over 75 languages and multiple currencies
Drawbacks:
- Built by and for individuals with development expertise
- Relatively limited, less ambitious scope of features
- Themes and modules can be hard to configure/customize
- Running a live store incurs hosting, domain name ownership, theme, and additional module costs
Who Is PrestaShop Best for?
PrestaShop is a good match for budget-conscious ecommerce businesses with access to technical resources. A low barrier to entry and an active support community make it ideal for international sellers who want a customizable platform without subscription fees.
PrestaShop Reviews
Trustpilot: 2.2/5 stars (541)
G2: 4.3/5 stars (156)
7. Shift4Shop
Shift4Shop is a veteran ecommerce platform, originally launched in 1997 as 3dcart. It supports both DTC and B2B sales models, giving businesses the flexibility to create new online stores or add ecommerce functionality to existing sites.
The company processes over $3.5 billion in transactions annually and serves more than 200,000 clients. Merchants who process at least $1,000 in monthly sales through Shift4's gateway avoid monthly platform fees, paying only a standard processing rate of 2.9% plus $0.30 per transaction.
Core Shift4Shop Features
Supports B2B/Wholesale |
Omnichannel Integrations (Social Commerce Platforms, Marketplaces) |
24/7 Customer Service |
Mobile App |
Hosting Plans Available |
SSL Certificate |
Free Trial |
✔️
|
✔️
|
✔️
|
✔️
|
✔️
|
✔️
|
Shift4Shop Account Plans
Shift4 (Free with minimum $1000 payments processed/month)
End-to-End Ecommerce Plan ($19.99/month)
Shift4Shop Pros and Cons
Standout Features:
- Free plan available with Shift4 payment processing
- Dropshipping and print-on-demand support
- Highly customizable with HTML/CSS editing
- No limit on product listings
Drawbacks:
- Setup is more technical and time-consuming
- Stability issues and reported glitches
- Key features require add-ons
- Less intuitive for non-developers
Who Is Shift4Shop Best for?
Shift4Shop appeals to budget-conscious businesses that are comfortable with a more technical interface. It's ideal for sellers who can handle occasional workarounds in exchange for a robust platform with minimal fixed costs.
Shift4Shop Reviews
TrustRadius: 1.9/10 (17)
Trustpilot: 1.7/5 (19)
8. Sellfy
Sellfy is a cloud-based ecommerce platform launched in 2011 with a strong focus on social selling. It supports both physical and digital products and offers a money-back guarantee for new users.
The platform includes social-friendly tools such as YouTube product cards and embeddable product listings. It charges no transaction fees and accommodates subscription-based business models, even on its lowest-tier plan.
Core Sellfy Features
Supports B2B/Wholesale |
Omnichannel Integrations (Social Commerce Platforms, Marketplaces) |
24/7 Customer Service |
Mobile App |
Hosting Plans Available |
SSL Certificate |
Free Trial |
|
✔️
|
✔️
|
✔️
|
✔️
|
✔️
|
✔️
|
Sellfy Account Plans
Starter ($22)
Business ($59)
Premium ($119)
Sellfy Pros and Cons
Standout Features:
- Built-in tools for digital and subscription sales
- Supports social media integration
- Embeddable listings for creators
- No transaction fees
Drawbacks:
- Basic payment options (only four credit cards accepted)
- Limited customer support
- Plans capped at $200,000/year in sales without customization
- Reports of unexpected account suspension
Who Is Sellfy Best for?
Sellfy is ideal for individual creators who primarily sell through social media or YouTube. With no transaction fees and a simple setup, it serves as a low-friction option for monetizing audiences, though long-term scaling options are limited.
Sellfy Reviews
Trustpilot: 4.5/5 (45)
G2: 3.5/5 (53)
9. Volusion
Volusion is a cloud-native ecommerce platform based in Texas, designed to help businesses build, manage, and grow online stores. Since its founding in 1999, shoppers have placed over 185 million orders and spent more than $28 billion through Volusion-powered storefronts. All subscription plans include access to site editing tools, free themes, and integrations without setup fees or long-term contracts. The platform also boasts nearly two decades of compliance with PCI DSS standards.
Core Volusion Features
Supports B2B/Wholesale |
Omnichannel Integrations (Social Commerce Platforms, Marketplaces) |
24/7 Customer Service |
Mobile App |
Hosting Plans Available |
SSL Certificate |
Free Trial |
|
✔️
|
✔️
|
✔️
|
✔️
|
✔️
|
Volusion Account Plans
Personal ($35)
Professional ($79)
Business ($299)
Prime (Based on GMV)
Volusion Pros and Cons
Standout Features:
- Free themes to suit diverse brand needs
- Web design services available
- All plans get complete access to site editing tools, themes, and integrations
- No setup fee or long-term contracts
Drawbacks:
- Caps on GMV (Gross Merchandise Volume) may make subscription upgrades necessary as sales grow
- Limited support for smaller businesses
- Additional fees may apply for those not using a preferred payment gateway
- Doesn’t really support B2B sales
Who Is Volusion Best for?
Volusion is ideal for midsize DTC companies projecting consistent growth without plans to pivot toward wholesale. The platform’s transparent web-building tools and PCI compliance make it a straightforward solution, but limitations on GMV and B2B sales may narrow its long-term value. A mentioned Volusion targets companies with less than $50 million in annual revenue.
Volusion Reviews
Trustpilot: 1.1/5 stars (384)
Capterra: 3.8/5 stars (47)
G2: 3.8/5 stars (65)
10. OpenCart
OpenCart is a PHP-based open-source ecommerce platform with both hosted and non-hosted options; businesses can launch a store via OpenCart Cloud or download the software for free and self-host.
This is one of the few vendors that allow merchants to manage multiple stores from a single admin panel. Most essential ecommerce functionalities come without monthly fees and perform well under high demand. Hosted plans boast 99.9% uptime and run on Turbo-fast NVMe SSD servers.
Core OpenCart Features
Supports B2B/Wholesale |
Omnichannel Integrations (Social Commerce Platforms, Marketplaces) |
24/7 Customer Service |
Mobile App |
Hosting Plans Available |
SSL Certificate |
Free Trial |
✔️
|
✔️
|
|
✔️
|
✔️
|
✔️
|
OpenCart Account Plans
Open-Source (Free)
OpenCart Pros and Cons
Standout Features:
- Free and accessible to all
- Manage multiple stores from a single admin panel
- No monthly fees
- Hosted on Turbo-fast NVMe SSD for exceptional speed and performance, hosted plans come with a 99.9% uptime guarantee
Drawbacks:
- You need to know what you’re doing to make the most of advanced interface
- Fewer plug-ins compared to options like Shopify
- Relatively slow page loading times
- Inventory management is reportedly tedious
Who Is OpenCart Best for?
OpenCart is best suited for businesses with access to technical expertise or in-house development resources. Its open-source framework gives merchants complete control over store functionality and customization without monthly platform fees. This makes it a cost-effective solution for experienced sellers who want flexibility without being tied to a specific vendor.
However, the platform's steep learning curve and limited plug-in marketplace may present challenges for beginners or businesses that need advanced ecommerce features out of the box.
OpenCart Reviews
Trustpilot: 3.4/5 stars (26)
G2: 4.3/5 stars (104)
11. Squarespace
Squarespace is best known as a leading website builder. But it has expanded into ecommerce over the years; the platform now has digital sales tools alongside content creation, memberships, and other online services. Users can manage their store through a dedicated space with music order management capabilities.
Core Squarespace Features
Supports B2B/Wholesale |
Omnichannel Integrations (Social Commerce Platforms, Marketplaces) |
24/7 Customer Service |
Mobile App |
Hosting Plans Available |
SSL Certificate |
Free Trial |
✔️
|
✔️
|
|
✔️
|
✔️
|
✔️
|
✔️
|
Squarespace Account Plans
Business ($36)
Commerce ($40)
Commerce Advanced ($72)
Squarespace Pros and Cons
Standout Features:
- Accommodates flat-rate, weight-based, and real-time shipping rates
- Integrates with virtually everything and everyone, from USPS and FedEx to Klarna and Afterpay
- Mobile store management through a dedicated app
- Easy to understand and set up
Drawbacks:
- No phone-based support
- Versatility comes at the tradeoff of sophistication
- Domain management is difficult
- Not as customizable as open-source, developer-oriented platforms
Who Is Squarespace Best for?
Considering its ample blog, content membership, email subscription, and service-oriented sales tools, Squarespace makes the most sense for brands that don’t want any limits on their future endeavors.
That being said, there are definitely restrictions on flexibility and scalability. This ecommerce platform was obviously created as an out-of-the-box solution – perhaps overly simplified for complex operational needs.
Squarespace Reviews
Trustpilot: 1.2/5 stars (1,409)
G2: 4.4/5 stars (1,080)
12. X-Cart
X-Cart is an ecommerce platform that primarily focuses on the automotive sector. It also supports general online stores with core ecommerce features like SEO tools, abandoned cart recovery, and email marketing. X-Cart promises 99.99% uptime and doesn’t charge per-transaction fees. Its proprietary payment gateway, X-Payments, is PCI Level 1 Certified.
Core X-Cart Features
Supports B2B/Wholesale |
Omnichannel Integrations (Social Commerce Platforms, Marketplaces) |
24/7 Customer Service |
Mobile App |
Hosting Plans Available |
SSL Certificate |
Free Trial |
✔️
|
✔️
|
✔️
|
✔️
|
✔️
|
|
X-Cart Account Plans
Main Plan (Based on GMV; cheapest price is $249/month)
X-Cart Pros and Cons
Standout Features:
- Personalized migration service, custom design team, and guided launch
- No limit on SKU quantity
- Promises 99.99% website uptime
- Proprietary payment gateway
Drawbacks:
- Not a fully featured shopping cart website solution
- Untested reputation; customer base in the hundreds, not thousands or millions like others on this list
- Comparably expensive, with the main plan starting at $249 per month
- Intensive setup process requires full engagement from businesses
Who Is X-Cart Best for?
You’d need a specific reason to justify the cost of X-Cart. Its offerings are decent but not drastically different from other ecommerce platforms. With this option, you’re essentially paying the same rate, if not more, for a slightly more tailored setup and support. That may come at the tradeoff of limited features and room for future exploration and expansion.
X-Cart Reviews
G2: 4.3/5 (53)
Capterra: 4.3/5 stars (52)
13. Square Online Store
Square Online Store is part of the broader Square ecosystem, best known for its payment processing services. The platform integrates online and offline sales solutions, making it easier for businesses to centralize order management. Square Online offers ready-to-use website templates optimized for desktop and mobile.
Businesses can accept multiple payment methods and use BNPL options through Afterpay. The platform supports social commerce integrations and offers free or affordable paid plans under $100/month. However, design flexibility is limited, and payment processing fees are higher than average.
Core Square Online Store Features
Supports B2B/Wholesale |
Omnichannel Integrations (Social Commerce Platforms, Marketplaces) |
24/7 Customer Service |
Mobile App |
Hosting Plans Available |
SSL Certificate |
Free Trial |
✔️
|
✔️
|
✔️
|
✔️
|
✔️
|
✔️
|
|
Square Online Store Account Plans
Free
Plus ($29/month)
Premium ($79/month)
Square Online Store Pros and Cons
Standout Features:
- Templates guarantee a good user experience straight out of the gate
- Accepts multiple payment methods and BNPL through a partnership with Afterpay
- Free and cost-effective paid plans under $100 a month
- Social commerce friendly; Square Online integrates with Instagram and Facebook Shops
Drawbacks:
- Themes limit design flexibility
- Payment processing fees start at 2.9% + 30¢ per online transaction
- Pay extra for abandoned cart recovery, pre-orders, free shipping and delivery progress bar, product reviews, subscriptions, and omnichannel discounts
Who Is Square Online Store Best for?
Square Online Store is ideal for sellers who already use Square for in-person transactions and want a streamlined way to expand online. The platform’s affordability and simplicity work well for small businesses focused on multichannel sales.
Square Online Store Reviews
G2: 4.2/5 (474)
14. Big Cartel
Big Cartel is a platform geared toward independent artists, creators, and small-scale businesses. Since its launch in 2005, it has hosted over three million online shops.
The platform is exceptionally affordable, with free and paid plans capped at $30 per month. It offers pre-made templates, Etsy/Squarespace/Shopify listing imports, and a straightforward setup process.
Core Big Cartel Features
Supports B2B/Wholesale |
Omnichannel Integrations (Social Commerce Platforms, Marketplaces) |
24/7 Customer Service |
Mobile App |
Hosting Plans Available |
SSL Certificate |
Free Trial |
|
✔️ (Select plans only) |
|
✔️
|
|
✔️
|
|
Big Cartel Account Plans
Gold (Free)
Platinum ($15/month)
Diamond ($30/month)
Big Cartel Pros and Cons
Standout Features:
- Very affordable, with free and paid plans under $30 a month
- Export listings from Etsy, Squarespace, or Shopify
- pre-made layouts optimized for desktop and mobile
- A simple interface and setup process require no technical skills
Drawbacks:
- All plans limit product listings
- Templates aren’t very customizable
- Free plan excludes important features like Google Analytics reporting, shipment tracking, inventory management, and bulk product listing editing
- Unintuitive order management dashboard
Who Is Big Cartel Best for?
Big Cartel is cost-effective and simple. You can get a store up and running relatively quickly and without any prior experience in web design. However, that simplicity may prove to be a drawback for those who possess and want to use such expertise.
Customization options are extremely limited. Paired with hard limits on product listings and narrow room for lateral expansion, this platform is truly only suitable for first-time and small-scale sellers. Anyone with plans to grow will likely need to change site vendors down the road.
Big Cartel Reviews
Trustpilot: 2.6/5 stars (75)
G2: 4.2/5 (26)
15. Weebly
Weebly is a long-established website builder offering ecommerce functionality alongside general web-building capabilities through a partnership with Square. It supports international payments, shipping, and taxes in up to 25 countries. Free plans include ecommerce hosting, while premium plans unlock advanced features like PayPal checkout and abandoned cart recovery.
While advanced users can access full CSS/HTML control, Weebly’s site builder can be frustrating to use, and the mobile version often receives poor feedback. It also struggles with integrations and lacks the flexibility of developer-oriented solutions.
Core Weebly Features
Supports B2B/Wholesale |
Omnichannel Integrations (Social Commerce Platforms, Marketplaces) |
24/7 Customer Service |
Mobile App |
Hosting Plans Available |
SSL Certificate |
Free Trial |
|
✔️
|
✔️
|
✔️
|
✔️
|
✔️
|
✔️
|
Weebly Account Plans
Free
Personal ($10/month)
Professional ($12/month)
Performance ($26/month)
Weebly Pros and Cons
Standout Features:
- Manage store on the go with iPhone and Android apps
- Full CSS/HTML control and editing capabilities
- Free site builder and ecommerce hosting plan
- Supports international payments, shipping, and taxes in up to 25 countries
Drawbacks:
- Advanced features like abandoned cart emails, product reviews, and PayPal checkout are reserved for the most expensive subscription
- Reportedly frustrating and confusing website builder
- Some customers say the mobile version is not very user-friendly
- Difficult to integrate with HubSpot and doesn’t have the ability to customize to an LMS
Who Is Weebly Best for?
Low/no starting price makes it easy to get off the ground with Weebly, but a lack of features with entry-level plans means inevitably upgrading. This ecommerce platform will only work as a long-term option for businesses that expect to maintain stable sales and small customer bases.
Weebly Reviews
Capterra: 4.3/5 (1,829)
16. PinnacleCart
PinnacleCart is an ecommerce platform used by over 30,000 online stores. It provides site hosting, subscription billing, wholesale pricing systems, and an unlimited number of administrators per account.
A key selling point is its “Everything Package,” which includes all features without extra fees. PinnacleCart supports payment gateways worldwide and offers custom development services. The platform also includes migration services for businesses switching from another ecommerce provider.
Core PinnacleCart Features
Supports B2B/Wholesale |
Omnichannel Integrations (Social Commerce Platforms, Marketplaces) |
24/7 Customer Service |
Mobile App |
Hosting Plans Available |
SSL Certificate |
Free Trial |
|
✔️
|
✔️
|
✔️
|
✔️
|
✔️
|
PinnacleCart Account Plans
Everything Package (Contact Sales)
PinnacleCart Pros and Cons
Standout Features:
- Long list of payment gateways covers North America and global customer bases
- Billing for recurring and subscription-based models
- Custom development available
- “Everything Package” includes everything; “We don't ‘nickel and dime’” our customers for every little thing
Drawbacks:
- “Everything Package” includes everything but is the only option
- Few real customer reviews to be found online
- Unclear pricing/cost structure, prospects are simply prompted to “talk to sales”
- Outsourced customer service
Who Is PinnacleCart Best for?
This ecommerce platform is great for growers, not for budgeters. Businesses without the current sales volume to justify the “Everything Package” may be better off starting with a free option like Weebly and then taking advantage of PinnacleCart’s free migration once they start to grow.
PinnacleCart Reviews
Capterra: 4.7/5 (9)
TrustRadius: 5/10 (1)
17. Dukaan
Dukaan aims to differentiate itself with quick setup time and simplicity, claiming the ability to “launch your online store in under 30 seconds”. Founded in 2020, the ecommerce platform has a growing ecosystem of over 45 plugins and toolsets for custom notifications, page building, and image enhancement. A unique credits-based system works like a prepaid account for business owners, who can use Dukaan credits to pay for premium features not included in their existing plan.
Core Dukaan Features
Supports B2B/Wholesale |
Omnichannel Integrations (Social Commerce Platforms, Marketplaces) |
24/7 Customer Service |
Mobile App |
Hosting Plans Available |
SSL Certificate |
Free Trial |
✔️ (Custom plug-in required) |
✔️
|
✔️
|
✔️
|
✔️
|
Dukaan Account Plans
Infinity Yearly ($1,000/year)
Infinity Monthly ($229.00/year)
Platinum Quarterly ($174.99/3 months)
Platinum Yearly ($499.99/year)
Agency Yearly ($599.99/year)
Agency Monthly ($59.99/month)
Dukaan Pros and Cons
Standout Features:
- More than 45 third-party plugins
- Free plan available
- Ability to create custom pages, customer notifications, and user audiences
- Library of free tools for everything from privacy policy and invoice generation to product image enhancement
Drawbacks:
- 99.5% uptime rate is decent but below other platforms
- Lesser-known ecommerce platform without much of a track record
- India-based company doesn’t cater as well to the needs and preferences of North American clients
- You get what you pay for; be prepared to spend more for multi-warehouse inventory management, additional staff accounts, vendor management, and custom shipping tools
Who Is Dukaan Best for?
Dukaan works well for solopreneurs and small businesses in emerging markets looking for a fast, affordable solution. It’s a suitable launchpad for first-time sellers testing ecommerce with limited overhead, though it lacks the tools for advanced operations.
Dukaan Reviews
Trustpilot: 1.4 (86)
G2: 4.3/5 (31)
Connect the Best Ecommerce Platform with the Best 3PL In North America
Remember, there's no single “best ecommerce platform”. The goal of this search is to find a solution that works for you. Operational costs, user experience, and flexibility should all be considered when evaluating options.
Whichever you end up with, ڰ can make the logistical part of onboarding easy.
Our in-house development team has a ready-made integration for Shopify, WooCommerce, Magento. A flexible, customizable API allows us to cater to special setups, too.
Share this
You May Also Like
These Related Articles

The 19 Best 3PL Companies for Growing Ecommerce Businesses

How YouTube Shopping Works for Ecommerce Businesses In 2025

How to Find the Right Ecommerce Marketplaces for Your Business
- April 2025 (17)
- March 2025 (26)
- February 2025 (26)
- January 2025 (37)
- December 2024 (16)
- November 2024 (23)
- October 2024 (22)
- September 2024 (27)
- August 2024 (9)
- July 2024 (8)
- June 2024 (5)
- May 2024 (8)
- April 2024 (8)
- March 2024 (6)
- February 2024 (6)
- January 2024 (5)
- December 2023 (3)
- November 2023 (3)
- October 2023 (5)
- September 2023 (4)
- August 2023 (2)
- July 2023 (1)
- June 2023 (4)
- March 2023 (2)
- October 2022 (1)
- September 2022 (5)
- August 2022 (4)
- July 2022 (7)
- June 2022 (4)
- May 2022 (4)
- April 2022 (6)
- March 2022 (2)
- February 2022 (1)
- January 2022 (3)
- December 2021 (2)
- November 2021 (4)
- October 2021 (2)
- September 2021 (5)
- August 2021 (4)
- July 2021 (4)
- June 2021 (3)
- May 2021 (2)
- April 2021 (3)
- March 2021 (3)
- February 2021 (3)
- January 2021 (2)
- December 2020 (4)
- November 2020 (2)
- October 2020 (4)
- September 2020 (2)
- July 2020 (5)
- June 2020 (4)
- May 2020 (2)
- April 2020 (2)
- March 2020 (4)
- February 2020 (1)
- December 2019 (1)
- May 2018 (1)
- March 2018 (2)
- February 2018 (3)
- January 2018 (3)
- November 2017 (3)
- July 2017 (4)
- March 2017 (3)
- February 2017 (5)
- January 2017 (3)
- December 2016 (4)
- November 2016 (6)
- October 2016 (6)
- October 2015 (1)
- September 2015 (1)
- June 2015 (3)
- May 2015 (3)
- August 2014 (1)
- July 2014 (1)
- March 2014 (1)
- February 2014 (1)