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At ºÚ°µ±¬ÁÏÍø, we believe fulfillment should fuel growth, not hold it back. That’s why we’re excited to recognize Bask & Lather Co. as the winner of our inaugural DTC Growth Award!

In 2024, Bask & Lather increased their order volume by an incredible 691%, all while maintaining 99.95% accuracy and on-time delivery through ºÚ°µ±¬ÁÏÍø’s fulfillment services. 

This award celebrates Bask & Lather’s rapid rise as a standout brand in natural hair care and highlights what’s possible when the right products meet the right logistics support.

From Family Remedy to Viral Success

began as a personal solution. Founder  Shaina Rainford’s mother first created Shaina Rainford first created her signature hair oil to help her sister recover from hair loss caused by a misdiagnosed scalp condition. When Shaina later experienced her own post-COVID hair thinning, she returned to that formula – and the results sparked a bigger idea.

What started in Shaina’s kitchen quickly became a movement. Since launching in 2020, Bask & Lather has grown into a full line of natural products for hair, scalp, beard, lash, and brow health. With a focus on authenticity, relatability, and real customer stories, the brand quickly built a loyal following.

By 2023, their TikTok presence exploded, thanks in part to one very unexpected strategist: Shaina’s then-15-year-old son, Jayden, who took the reins on TikTok and helped skyrocket their following. In less than a year, the brand became #1 on TikTok Shop for both hair growth oil and edge control, with over 260K followers and 5.7 million likes on the platform.

With growth at that pace, operations can easily break down. But Bask & Lather stayed focused on delivering a seamless customer experience. As their fulfillment partner, ºÚ°µ±¬ÁÏÍø handled the growing order volume without missing a beat – supporting them through viral moments, sales spikes, and everything in between.

Bask & Lather’s story is proof that when passion, product, and strategy align, the results can be exponential. It’s also a testament to what’s possible when your fulfillment partner scales with you, not against you.

We’re honored to play a small part in this incredible journey, and we can’t wait to see where 2025 takes them.

Congratulations to Shaina, Destiny, Jayden, Veranda, and the entire Bask & Lather Co. team on this well-earned recognition. You’ve built something truly special, and we’re proud to help you deliver it.

"ºÚ°µ±¬ÁÏÍø has been an invaluable partner in our growth, providing exceptional support and reliability every step of the way. Alex, Scott, and the entire team go above and beyond to ensure our needs are met with efficiency, precision, and care. Their dedication to seamless operations and timely solutions makes scaling effortless, giving us the confidence to focus on expanding our business. We truly value this partnership and look forward to continued success together." – Shaina Rainford, Founder & CEO

Looking For a Fulfillment Partner That Grows With You?

ºÚ°µ±¬ÁÏÍø offers scalable operations built for brands like Bask & Lather, with real-time order visibility, dedicated on-site support, and customizable fulfillment services. Whether you're managing viral sales spikes or expanding across new ecommerce channels, our tech-enabled warehouses and national network help you move fast – without sacrificing accuracy.

Talk to one of our fulfillment experts today. Let’s make growth effortless.