For those of you who鈥檙e here 鈥� Hi everyone! 鈥� and wondering what鈥檚 this post is all about, well, it鈥檚 basically an introduction to eCommerce product shipping for entrepreneurs planning to start an online store.
Now, that does not mean those who already run an online store are not welcome here. It鈥檚 a friendly chat with lots to offer in value, and you might find a thing or two worth adding to your already impressive knowledge. Learning is a continuous process, isn鈥檛 it?
Product Shipping in eCommerce
Let鈥檚 start this discussion with the importance of the product shipping process holds in the world of eCommerce.
eCommerce product shipping is something that online retailers don鈥檛 give importance to. Or let us correct ourselves 鈥� they do, but not as much as they should. The focus is more towards setting up a technically sound online store, selecting products, or designing an effective marketing campaign.
Product shipping is usually a secondary consideration.
And no, we鈥檙e not making this stuff up, eCommerce businesses do neglect their product shipping process. It鈥檚 why so many consumers express their dissatisfaction on a regular basis, and complain about the standards of shipping provided by online stores.
Some are not happy with the shipping options that online retailers provide. For others, the offered shipping rates are too high and unreasonable. Then, there are issues with the delivery. For example, orders not being shipped on time or a customer receiving a product that they didn鈥檛 even order.
The complaints are endless.
What鈥檚 the overall impact? Customers abandon their shopping carts, you lose returning customers, your competition strengthens and your reputation suffers. In summary, your shipping process is really important to your business鈥檚 success.
How can you improve your shipping process? By aligning it with your customers鈥� expectations.
How do you that? By leveraging the power of online feedback forms. You鈥檒l be amazed by how much you can improve your shipping process by listening to your customers.
Product Shipping Rates
Another thing which we would like to talk about in the context of eCommerce shipping is how to set shipping rates for your online store. This is an area where even the experienced online retailers struggle with.
Basically, you have four options. You can either provide your customers with free shipping, flat rate shipping, matrix rate shipping or real-time rate shipping. But before you decide on which type of shipping pricing model you should offer to your customers, you should calculate the average shipping costs for your business. That way you鈥檒l be able to make an informed decision.
To determine your business鈥檚 average shipping costs, you must first calculate handling cost, packaging material cost and postage cost. Add these costs and you鈥檒l have your average shipping costs. Learn more: How to Set Your eCommerce Product Shipping Pricing Model?
Product Delivery
Lastly, we want to briefly touch on the actual product delivery process. We strongly recommend you work with multiple carriers as this makes shipping costs effective and convenient. As for warehousing, if you don鈥檛 have a warehouse to store your products, you can partner with a warehouse fulfillment service provider. This will not only reduce initial investment but will also lower your operating cost.
Do you have any questions about eCommerce product shipping services? Contact us! We would be happy to answer your questions and find the best solution to meet your needs.
